PTV Points of Interest and other point data will identify you – and your customers.
Points of interest and other point data are an integral part of numerous applications both for your marketing or location planning as well as for your customers. Integrated into many route planners and navigation systems, they mark, for example, special buildings or facilities such as museums, monuments or world heritage sites along a selected route.
When it comes to location or territory planning, they provide information about the development of a particular location and its connection to private or public facilities. For this reason, POIs add value to any environment analysis.
But other point data also delivers key advantages for competitive analyses, location and sales planning, or routing tasks, such as city files, house coordinates, or specialised data like route-specific and location-specific fuel prices.