Customer magazine archive

Browse through some interesting best practice examples now

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You’ll find interesting articles with exciting best practice examples for spatial data applications, interviews with industry insiders and spatial data experts, as well as useful background knowledge.

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Zoom! 02/2020

Data monetization II: Get more out of your data

  • Data as a Service Day

  • Creating added value: Data enhancement as the key to data monetization

  • DM & ...: Examples of added value using data monetization

  • PTV Data Grid: Ideal basis for data enhancement

  • PTV Data Grid: Features, system and advantages

  • Mobility of the future: How PTV Data Grid helps

  • The drive for data scientists: Advanced technologies for successful market work

  • Very satisfied: New insights from the Internet for the B2B sector

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Zoom! 01/2020

A clear view: The many different levels of a location

  • Schools, universities and kindergartens: Data basis for answering a wide range of questions
  • “SimCity” for professionals: Senozon for location planning
  • Plug & Play: Complex analyses for everyone using Alteryx
  • The digital twin: Machine learning and forecasts for location planning
  • Get ahead with the latest data: Points of sales for location planning
  • From a different perspective: Two viewpoints on location analysis

 

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Zoom! 03/2019

Data monetization: Your data & spatial reference – create value, increase value

  • Old wine in new wineskins? Data monetization – what the term means
  • Click-and-buy or subscription? Marketing high-quality products on the Internet
  • And you thought it couldn’t move: This is how mobile purchasing power can be
  • Where from, where to, how long: What the intelligent use of mobile data can offer
  • Let’s talk return on investments: The path from data preparation to a successful store

 

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Zoom! 02/2019

Own it! The right location, the right attitude

  • Security? SURE! Political risk assessment at sub-national level
  • The right strategy: How geomarketing helps to save costs and set the right course when selecting locations
  • Just the blink of an eye: That’s how easy it is to solve location-based tasks with the Bing Maps API
  • Bing Up Your Website (2): The development of the map widget by CM4all
  • Keeping electric vehicles mobile: Optimized charging infrastructure for electric vehicles
  • As objective and neutral as possible: Background to political risk assessment

 

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Zoom! 01/2019

Health and the Geo journal: How spatial reference helps the health care system

  • All that counts! Also important: The “Geo” journal article
  • Medical care as a location factor: Network analysis case study
  • Visit regulations: Targeting pharmacies as a means of controlling sales
  • Tell me what I eat: Automatic determination of allergens & co.
  • Back to basics: On the road to multi-channel marketing
  • OTC and homeopathy: Purchasing power potentials and control tool
  • Rich and healthy: The role of socio-demographic data
  • The IoT in the health care system: Geomarketing potential in the starting blocks
  • Data pool: An overview for the health care sector
  • In the pink: Recommendations for good maps

 

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