Customer magazine archive

Browse through some interesting best practice examples now

Free download of earlier copies of our customer magazine here.

You’ll find interesting articles with exciting best practice examples for spatial data applications, interviews with industry insiders and spatial data experts, as well as useful background knowledge.

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Zoom! 02/2020

Data monetization II: Get more out of your data

  • Data as a Service Day

  • Creating added value: Data enhancement as the key to data monetization

  • DM & ...: Examples of added value using data monetization

  • PTV Data Grid: Ideal basis for data enhancement

  • PTV Data Grid: Features, system and advantages

  • Mobility of the future: How PTV Data Grid helps

  • The drive for data scientists: Advanced technologies for successful market work

  • Very satisfied: New insights from the Internet for the B2B sector

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Zoom! 01/2020

A clear view: The many different levels of a location

  • Schools, universities and kindergartens: Data basis for answering a wide range of questions
  • “SimCity” for professionals: Senozon for location planning
  • Plug & Play: Complex analyses for everyone using Alteryx
  • The digital twin: Machine learning and forecasts for location planning
  • Get ahead with the latest data: Points of sales for location planning
  • From a different perspective: Two viewpoints on location analysis


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Zoom! 03/2019

Data monetization: Your data & spatial reference – create value, increase value

  • Old wine in new wineskins? Data monetization – what the term means
  • Click-and-buy or subscription? Marketing high-quality products on the Internet
  • And you thought it couldn’t move: This is how mobile purchasing power can be
  • Where from, where to, how long: What the intelligent use of mobile data can offer
  • Let’s talk return on investments: The path from data preparation to a successful store


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Zoom! 02/2019

Own it! The right location, the right attitude

  • Security? SURE! Political risk assessment at sub-national level
  • The right strategy: How geomarketing helps to save costs and set the right course when selecting locations
  • Just the blink of an eye: That’s how easy it is to solve location-based tasks with the Bing Maps API
  • Bing Up Your Website (2): The development of the map widget by CM4all
  • Keeping electric vehicles mobile: Optimized charging infrastructure for electric vehicles
  • As objective and neutral as possible: Background to political risk assessment


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Zoom! 01/2019

Health and the Geo journal: How spatial reference helps the health care system

  • All that counts! Also important: The “Geo” journal article
  • Medical care as a location factor: Network analysis case study
  • Visit regulations: Targeting pharmacies as a means of controlling sales
  • Tell me what I eat: Automatic determination of allergens & co.
  • Back to basics: On the road to multi-channel marketing
  • OTC and homeopathy: Purchasing power potentials and control tool
  • Rich and healthy: The role of socio-demographic data
  • The IoT in the health care system: Geomarketing potential in the starting blocks
  • Data pool: An overview for the health care sector
  • In the pink: Recommendations for good maps


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