GoLilla and PTV OptiFlow: Driving Efficient, High-Volume Deliveries through Advanced Technology

Enhancing Efficiency and Sustainability

Our initial aim,” explains Enrico Rubiero, General Manager of GoLilla, “was to centralize the delivery processes of Adeo Group’s three Italian brands to streamline transport and enhance sustainability. Now, we’re rapidly growing and expanding our logistics network externally, always prioritizing the quality of customer experiences.

Leveraging Innovation: PTV OptiFlow Powers Operations 

To ensure top-tier service and optimized logistics, GoLilla adopted PTV OptiFlow—a cloud-based platform from PTV Logistics, designed for dynamic route planning and transport optimization.

“The complexity of our deliveries, often needing floor-level drop-offs within tight deadlines, required a system capable of real-time responses to many changing factors,” says Massimiliano Minori, GoLilla’s Process Engineering Manager. “PTV OptiFlow enabled us to precisely manage vehicle capacity, align closely with customer preferences, and optimize routes. The impact was immediate—we cut delivery times in half and reduced vehicle usage by 15%.”

A Scalable, Customer-Centric Model

GoLilla's strategic advantage lies in its tailored delivery approach. With PTV OptiFlow, the company launched dynamic scheduling, empowering customers to select delivery windows that suit them best based on real-time capacity and optimized logistics.

“We were surprised to learn,” adds Minori, “that over 40% of our customers prefer convenience over speed when choosing delivery slots. This underscores the importance of flexibility combined with efficiency.”

“PTV OptiFlow allowed us to precisely manage vehicle capacity, align with customer demands, and optimize routing. The results were immediate: delivery times were cut in half, and vehicle usage decreased by 15%.” — Massimiliano Minori, Process Engineering Manager, GoLilla

Advanced Solutions for Complex Logistics

PTV OptiFlow’s algorithm expertly handles multiple variables, including product specifications, delivery site accessibility, logistical constraints, and available resources. Additionally, the software allows manual intervention in unique or exceptional situations, helping GoLilla consistently deliver high service quality.

Customer service excellence is embedded throughout GoLilla’s logistics processes—from initial order handling to post-delivery surveys measuring customer satisfaction.

Demonstrable Results and Rapid Expansion

In its first operational year (2024), GoLilla managed more than 150,000 deliveries. It aims to surpass 350,000 shipments in 2025, with plans to reach 660,000 by 2027. With a remarkable 97.2% on-time delivery performance, the model proves to be both robust and scalable.

An Innovation-Driven Partnership

“GoLilla was the first major adopter of our cloud-based platform in Italy,” says Francesco Lo Chiatto, Senior Sales Account Executive at PTV Logistics. “Their challenges inspired us to continuously refine our solution. Collaborating with such a dynamic partner validated our software’s capabilities in a complex, fast-moving environment.”

Empowering Change through Technology

PTV OptiFlow transcends traditional planning—it actively boosts operational performance. Fully integrated with existing ERP, TMS, and WMS platforms, it digitizes the complete logistics workflow. Coupled with the PTV Axylog suite, it also provides comprehensive end-to-end visibility, real-time monitoring, precise tracking, and robust control over service levels.