PTV Logistics unveils its new global partner program at SITL

For several decades, PTV Logistics has relied on a particularly strong network of technology and business partners, including providers of transportation management systems (TMS) and enterprise resource planning (ERP) software. These partners enhance their solutions through PTV Logistics’ APIs for mapping, estimated time of arrival (ETA) prediction, and route optimization.

“The strength of PTV Logistics’ APIs is widely recognized across the industry. Our new program brings these practices together within a global, transparent, and scalable framework, ensuring a consistent experience for all partners,”
explains Nadine Sorrentino, Global Director of Partner Strategy and Operations.
With more than 500 partners worldwide, PTV Logistics aims to further expand this strong foundation through the new program.

A structured framework for partners

The new program is built around an organization focused on how partners create value for their customers. It distinguishes between several collaboration models—value-added resellers, system integrators, resellers, and consulting firms—to provide each with a framework aligned with its positioning and business model. This structure is complemented by a clear recognition system, organized into different tiers such as Premium, Gold, and Silver. This tiered approach enables partners to clearly track their progression and the associated benefits.

Simplified and automated processes

One of the key pillars of the program is the modernization of partner management. PTV Logistics introduces automated processes covering partner onboarding, training, joint marketing activities, opportunity registration, lead distribution, certifications, and incentive program management. This automation is designed to reduce administrative workload and streamline collaboration, while delivering a more predictable and efficient partner experience.
At the same time, PTV Logistics provides a comprehensive set of resources to accelerate partners’ go-to-market efforts: self-service tools, technical documentation, training programs, marketing kits, and dedicated support. The objective is to enable partners to design, integrate, and commercialize their solutions more quickly, leveraging proven technological components.

A shared growth engine

With this new program, PTV Logistics aims to strengthen its position in the transport optimization market while creating greater value for end customers. The program facilitates the integration of PTV Logistics’ technologies, particularly its delivery route optimization capabilities. It also standardizes the partner experience on a global scale, offering clear and predictable processes regardless of country or partner type. Beyond its commercial dimension, the program fosters innovation and enables partners to differentiate themselves in their markets through robust technology building blocks capable of addressing increasingly complex logistics challenges.

“With PTV Logistics’ new partner program, we reaffirm our commitment to our ecosystem. Our partners are at the heart of our ability to innovate and create value for customers. By introducing a modern structure and automated processes—from partner onboarding to joint marketing initiatives—we empower them to grow their business more easily alongside PTV Logistics, while helping transport companies worldwide plan smarter routes and operate more efficiently” emphasizes Nadine Sorrentino.