Thanks to the seamless integration of PTV OptiFlow with its ERP system, Rabaud now automates delivery planning, eliminates manual entry errors, and optimizes vehicle loading. A decisive step toward more agile and efficient logistics.
The French industrial sector is a key economic driver, accounting for 13% of the national GDP, over 300,000 companies, and 3 million employees (source: Insee). To stay competitive in a fast-paced global market, manufacturers must rely on agile, high-performing logistics. In this context, logistics optimization becomes a critical lever for cost reduction, customer satisfaction, and carbon footprint reduction.
Despite the diversity of activities—pharmaceuticals, automotive, energy, waste management, and more—all industrial players share one strategic priority: efficient logistics and transport. That’s where innovative solutions like PTV OptiFlow help manufacturers tackle today’s and tomorrow’s logistics challenges.
Founded in 1980 by visionary farmer Claude Rabaud in Vendée, the company is now led by his sons, Éric and Jérôme. From its first wood splitter, Rabaud has grown into a major player in the design and manufacturing of industrial machinery.
With €38.5 million in revenue and 220 employees, Rabaud offers a wide range of equipment for professionals in forestry, agriculture, construction, landscaping, and viticulture.
The company controls its entire production chain—from design to delivery. Its 22,100 m² factory in Sainte-Cécile (Vendée) manufactures and ships machines to a network of 2,000 resellers across France.
Until 2025, Rabaud used PTV Map&Guide, a reliable tool for truck route planning. However, evolving operations and growing complexity highlighted the need for a more dynamic solution.
“PTV Map&Guide served us well, but our changing constraints required a more advanced solution—one that could update our maps, evolve our IT infrastructure, and optimize weekly delivery planning by integrating ERP data,” explains Pascal Bourasseau, Head of IT at Rabaud.
Key objectives:
To meet its new logistics goals, Rabaud chose PTV OptiFlow, developed by PTV Logistics. Fully connected to its Silog ERP, the platform automates weekly delivery planning in seconds—no manual input required. Delivery orders are directly imported, eliminating human error and boosting operational efficiency.
Beyond route calculation, PTV OptiFlow handles a wide range of business constraints: service time based on delivery type, distinction between in-house drivers and external carriers, autonomous route adjustments, and more. Planners retain full flexibility while benefiting from a powerful, structured solution.
Another key feature: optimized and balanced vehicle loading for Rabaud’s own fleet. “The tool automatically distributes deliveries across routes, factoring in total revenue,” adds Pascal Bourasseau. The intuitive, color-coded interface also enhances usability, visually distinguishing delivery types—whether to resellers, customer pickups, or demo sessions.
All weekly routes are generated in seconds from ERP orders—no manual entry required.
Direct ERP integration via PTV OptiFlow eliminates forgotten orders and manual input mistakes.
Fair and efficient load distribution across Rabaud’s fleet.
PTV OptiFlow was implemented seamlessly, without structural changes to Rabaud’s IT system. In just six weeks, the company transitioned from PTV Map&Guide to PTV OptiFlow while maintaining logistics continuity.
This successful migration reflects both the robustness of the solution and Rabaud’s digital maturity. “We have very high standards at Rabaud. After reviewing market options, PTV OptiFlow was the only solution that met all our needs—in terms of flexibility, automation, and integration. We’re truly satisfied,” says Pascal Bourasseau.
The collaboration between Rabaud and PTV Logistics is built on trust and a shared vision of logistics performance. With PTV OptiFlow, Rabaud has taken a major step forward in delivery optimization.
Looking ahead, the company plans to further its digital transformation by exploring PTV Axylog’s real-time transport visibility features—enhancing downstream logistics even further.
“We wanted a powerful optimization tool to support our growth in France. The tool’s computing capabilities and the support from the PTV Logistics team were decisive. It perfectly matches the scalability of our model.”
Plan and Optimize Your Routes with PTV OptiFlow SaaS
