With the help of PTV OptiFlow, Rosedor Penja has transformed its logistics operations into a strategic growth driver. The cooperative based in Dordogne now optimizes delivery routes, refines its depot network, and supports commercial expansion—all while reducing operating costs.
The French horticultural sector plays a key role in the green economy. It brings together thousands of growers, cooperatives, and distributors who supply flowers, plants, and greenery to professionals (garden centers, florists, supermarkets, and local authorities) and private customers.
Faced with seasonal constraints, fluctuating volumes, perishable goods, and multi-site logistics, businesses in this sector must maintain flawless organization to ensure product freshness and on-time deliveries.
In this context, logistics optimization has become a major competitive advantage. It helps reduce transport costs and CO₂ emissions, while improving service quality and customer satisfaction.
Founded in 1971 in Dordogne, Rosedor Penja is a cooperative specializing in the production and distribution of flowers and plants.
With over 50 years of experience, it supplies nearly 4,000 retail professionals every week from 14 depots located across Western France and the Rungis International Market.
Operating a fleet of around 50 vehicles (refrigerated trucks, heavy goods vehicles, and light vans) and a team of 60 field sales representatives, Rosedor Penja is committed to delivering quality, freshness, and availability—while maintaining close relationships with its customers.
As operations grew more complex—with daily multi-depot deliveries, seasonal planning, and onboarding of new clients—Rosedor Penja needed to rethink its logistics strategy.
Key challenges included:
To meet these challenges, Rosedor Penja chose PTV OptiFlow, the route optimization and decision-support solution developed by PTV Logistics.
This cloud-based software enables the cooperative to manage all logistics flows while supporting its growth ambitions.
Key benefits of the solution:
Beyond delivery optimization, PTV OptiFlow has become a strategic decision-making tool, helping Rosedor Penja enhance network performance and refine its commercial approach.
routes are generated automatically in seconds
better vehicle allocation and optimized routes
sales teams are better organized and more efficient
PTV OptiFlow was first deployed at the Nantes site, with plans to extend to eight additional depots by the end of September.
This gradual approach ensures seamless integration into existing processes, while allowing for personalized support from PTV Logistics teams.
The collaboration between Rosedor and PTV Logistics is built on a shared vision: making logistics a growth enabler.
By choosing PTV OptiFlow, Rosedor Penja has equipped itself with a solution that supports commercial expansion while boosting competitiveness and agility.
This partnership showcases PTV Logistics’ ability to deliver tailored solutions for the floral and plant logistics sector—where freshness, precision, and responsiveness are essential.
"The quality of exchanges, the ability to run simulations on our depots, and PTV Logistics’ strong references quickly convinced us. More than just a delivery optimization tool, PTV OptiFlow is becoming a true decision-support solution to rethink the efficiency of our distribution network and refine our commercial strategy as we continue to grow."
Plan and optimize your delivery routes with PTV OptiFlow SaaS.
