Wholesale

Wholesale 101

The wholesale industry is a critical link in the supply chain, acting as the intermediary between manufacturers and retailers. This sector involves the buying of goods in bulk from producers and selling them in smaller quantities to businesses, institutions, or other wholesalers.

Today, wholesalers are increasingly turning to technology to streamline operations, improve accuracy, and keep up with rising customer expectations. Embracing digital tools helps tackle the complexity of modern supply chains and stay competitive in a fast-evolving market.

Key trends shaping wholesale industry now

Digital transformation

50% of wholesalers to adopt digital platforms by 2027.

Sustainability

Growing focus on eco-friendly, resource-efficient practices.

E-commerce

B2B e-commerce market booming, expected to hit $20.9T by 2027.

Data-driven decisions

Using analytics to optimize and strategize.

Automation

Increasing efficiency through warehouse and transport automation.

Brands trusting PTV Logistics technology

Wholesale challenges: an overview

Complex logistics
Managing large volumes across multiple suppliers and destinations demands precise coordination.
Inventory management
Balancing stock to avoid overstocking or shortages while minimizing costs.
Demand forecasting
Accurately predicting customer needs to optimize inventory.
Cost control
Keeping transportation, storage, and labor costs in check to protect margins.
Regulatory compliance
Navigating safety, environmental, and industry regulations adds complexity.

Turn these wholesale challenges into opportunities with intelligent planning.

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Solving wholesale delivery demands with scalable logistics

Here’s how logistics technology is helping wholesale businesses overcome delivery challenges without compromising efficiency or growth.

Built-In agility

Re-route and plan fast when demand shifts or disruptions hit.

Smarter inventory flow

Stay stocked right with demand-driven distribution planning.

Flexible delivery models

Optimize routes for bulk, mixed loads, and fewer delays.

Cost control that scales

Cut cost per mile and boost use with smart planning.

Efficient zone planning

Balance workloads and reduce overlap with optimized territories.

Sustainable distribution

Plan EV routes and cut carbon for greener logistics.

Smarter logistics for bulk distribution and retail supply

Plan with precision

Build smarter routes for bulk delivery and replenishment.

Create cost-effective routes with automated planning tools
Factor in EV range, charging stations, and toll roads
Design routes that meet regulatory requirements
Forecast demand for seasonal peaks

Discover PTV Map&Guide Discover PTV EV Truck Route Planner

Optimize in real time

Adapt quickly to changing retail demand.

React to last-minute changes with cloud-based routing
Incorporate returns into delivery routes
Improve on-time rates and reduce miles driven
Identify high-impact EV use cases with scenario simulation

Discover PTV OptiFlow

Gain control across the supply chain

Keep wholesale operations running smoothly.

Monitor inventory movement end-to-end
Integrate delivery updates into your control tower
Provide accurate ETAs and live tracking to customers
Minimize delays with proactive disruption alerts

Discover PTV Axylog

Empower your team on the road

Equip drivers for efficient bulk delivery.

Get drivers safely to their destinations with smart routing
Send real-time updates and alerts through mobile tools
Enable fast communication between warehouse and wheels

Discover PTV Navigator

Essential software solutions for modern wholesale logistics

Truck route planning

PTV Map&Guide

Retail (EV) truck route planning with toll cost, global map coverage & fast calculations for any kind of vehicle.

EV Routing & Charging

PTV EV Truck Route Planner

Find EV trucks and vans, compare performance, range & plan retail delivery routes with our EV planner.

Unlock your hidden savings potential

PTV OptiFlow

Your comprehensive solution to help you streamline logistics operations and drive sustainable growth.

Location Service APIs

PTV Developer

Add logistics APIs to retail platforms with PTV Developer’s high-performance tools.

Real-time transport visibility software

PTV Axylog

Retail logistics control: track orders, routes & vehicles with Axylog’s smart tools.

Reliable truck navigation app

PTV Navigator

Professional truck navigation app for safe, efficient deliveries. With up-to-date maps and traffic data.

Customer Success Story

Success Story

Embarking all supply chain actors on a quest to real-time transport visibility – a lesson from Fileni Group

The Fileni Group is a major player in the national poultry and rabbit sector with a turnover of 531 million Euro. The company handles around 3,000 daily deliveries, reaching more than 9,400 customers every month. In addition to these, 80 trips are made daily for the internal supply chain (bringing feed to the farms, transporting animals within sites).

Albert Heijn

Albert Heijn: Retail planned with OptiFlow

Albert Heijn’s extensive and complex distribution network consists of 1,100 Albert Heijn stores, 600 Gall & Gall shops, 530 Etos locations and 7 home shop centers.

Codè Crai Ovest

With real-time overview, retail chain achieves logistics efficiency

Codè Crai Ovest is one of the biggest supermarket chains in Northwest Italy, with 357 stores and annual sales of over 330 million euros.

Real results, real feedback

“This (the software) gives us much better control of operations, enabling us to offer excellent service to our customers."

Jasper van Dooijeweert

Head of Planning

"PTV Logistics is a great and energetic partner with extensive knowledge."

Martijn Beerepoot

Project manager distribution and transport

"This is a win-win solution for all key players: the carriers, the cooperatives, but also those in the background who have to manage all the back-office and customer service issues."

Giuseppe Mariella

Logistikleiter

A better way to handle wholesale logistics